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Advisory
Möller Horcher Public Relations GmbH is a PR agency specializing in IT and hi-tech companies. Our job is to develop ideas and concepts for the Public Relations field and to conduct campaigns for you. And should our clients wish, we will gladly be of service in direct and online marketing and take care of advertising activities.
Our strength lies, on the one hand, in our pro-active advisory approach: we suggest the measures that will give you, the client, particularly effective PR. On the other, we will advise you against activities that have poor prospects of success or would result in an unfavourable cost-benefit ratio.
Contacts
For us, successful presswork hinges on contacts with journalists. That’s why we are constantly in touch with those media that are of greatest relevance to our clients. We contact print and online media, TV and radio stations, analysts and opinion leaders, seminar and congress organizers as well as industry associations. We place exclusive articles for clients. We target carefully selected recipients with cost-efficient press releases via e-mail, fax or post, and place your software on magazine CD-ROMs. We organize telephone interviews, personal meetings, visits with editorial offices, roundtable discussions, press conferences, roadshows and speaking opportunities at seminars and congresses. PR Controlling
We offer clients a detailed PR performance control. To this end, we makes use of a visibility index and visibility / effort ratios.
Copywriting
Writing copy in such a way that, ideally, the editor will not think twice about using it without performing any edits, calls for journalistic writing skills. For our clients we create press releases, company profiles, specialist reports, case studies and features as well as speeches and manuscripts for broadcasting. While dealing with the highly technical aspects of the products and services involved, we can explain the advantages of the products in a language that less technically minded target groups and readers will also understand. In addition to PR copy geared to a journalist audience, we also produce copy for advertising purposes – for newsletters, newspapers, websites, brochures, advertisements or datasheets. All our copy has one thing in common: it works.
Design
Good visuals complement the quality of the copy and grab the reader’s attention. And when it comes to arousing an editor’s interest, attractive visuals can also be very helpful. That’s why we conceive and create for our client, if need be, photos, graphics and screenshots for press publications or seek out eye-catching and, where possible, royalty-free images.
Online Press Centre
We create an online press centre for each of our clients. An XML feed is included so that all press releases may be automatically published on the client’s website at the same time.
Monitoring/ Clipping
We provide research and monitoring not only in the field of traditional print an online media but cover blog monitoring as well.
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