Crisis PR

Small and large crises can hit any company, for example, in the form of a smear campaign led by another market participant or excessive criticism from angry customers who choose social media as a platform to vent their feelings. No matter whether we are talking about security gaps, a sales slump or an accident – it is important to define in advance what actually constitutes a crisis and how to respond to it. We develop possible crisis scenarios and define corresponding courses of action for our clients.

Although this type of professional preparation cannot rule out the possibility of a crisis, it does put the client in a position to communicate quickly and convincingly if one arises.

Well-trained and convincing speakers are always indispensable – not just in crisis situations. For this reason, we offer media trainings for our clients on a regular basis.

Our analytical success fee model is especially suitable for crisis PR. Crisis PR does not mean preventing coverage altogether. It means finding a response that communicates your organisation’s perspective on the events and helps bring about a more objective debate. With an analytical success fee, our customers do not pay for unfair articles but rather for the type of coverage that also reflects the company’s point of view.