MH-PR Weekly Archiv

The author, Joachim Graf is a futurologist and the editor of iBusiness and usually on the receiving end of press releases and (sometimes) unwilling victim of PR agencies.

Ten occasions that warrant a press release

Anything gets published these days. Anything, that is, except your press release? If that is the case, then maybe you should change the way you write them. Generating stories – creating relevant content – is the decisive factor in the battle to catch users’ attention in the semantic... read more

Jens Petersen, Company communications manager at news aktuell, presents the results of an online snap survey on “PR Budgets and investments".

“Social media has again established itself as the most important topic for PR in 2012. Budgets for working in and with social networks continue to grow. Our snap survey, based on the responses of about 870 PR agency and press office experts and executives shows that PR budgets are being increased especially for social media, video PR and... read more

Gerhard A. Pfeffer, branch expert and Chief Editor of pr-journal.de, comments on the Benchpark market analysis “Online-PR drives branch growth”:

“Every fourth company is increasing its PR expenditures in 2012, at the beginning of 2011, it was only every second company. This means this trend has continued without exception for seven quarters and is especially supported by the additional business generated by online PR. In 2009, the share of online PR was 13 per cent, at the end of 2011... read more

Managing Director and Chief Editor of CHIP, Thomas Pyczak, talks about recent changes at the trade journal "CHIP"

Thomas Pyczak, Managing Director and Chief Editor of CHIP, about the magazine’s new design: “We are swimming against the current with our re-launch and are including 20 additional pages with articles in the print edition. In addition, we no longer see the magazine only as a computer magazine but as a digital life companion. The companion also... read more

Evelyn Pesch, PR analyst at Möller Horcher PR, about the challenges connected with customer satisfaction surveys

The objective of a customer satisfaction survey is, on the one hand, to find out how satisfied customers are with a company, and, on the other, to identify where action is needed as well as areas requiring improvement. This kind of customer satisfaction survey is usually conducted every two years, unless a big change in company strategy,... read more