Experten für die B2B-KommunikationMöller Horcher Public Relations GmbHBusiness-to-Business-Kommunikation

Partner agency Denmark

Agency credentials

Lange PR A/S in Aalborg is a Danish full-service Public Relations agency offering specialized services within journalism, media counselling, strategic communication and PR. Lange PR builds on 15 years of solid experience in handling PR-tasks for both Danish and foreign companies working in the IT, CAD, production, counselling and high-tech industries. Several of our customers have followed the founder of Lange PR, Jacob Lange, for more than 10 years and in a highly competitive business climate where loyalty is quite rare, this is probably the best recommendation we can get.

Lange PR is a small agency with big ambitions and the stubborn conviction that professional pride, journalistic talent, personal integrity and the stern observation of agreements still carry the deciding weight when companies pick out their PR-partners.

Top clients:

  • Autodesk (US)
  • Tieto (Finland)
  • Uponor (Finland)
  • DIBS Payment Services (Sweden)
  • Royal Danish Fish (Denmark)
  • Growhouse Nordjylland (Væksthus Nordjylland, Denmark)
  • Betech Data (Denmark)
  • Spaencom, part of the Consolis Group (Denmark)


Specific areas of expertise


Unique selling points:

  • A dynamic, reliable and result-driven PR agency
  • Proven track record with IT (both hardware and software) and the high-tech industry
  • Full member of the PR network Whiteoaks International and Möller Horcher international PR network
  • Specialist in press communications
  • Efficient journalistic filter
  • Daily media contacts
  • Lange PR has more than 2,200 journalist and media contacts
  • Cost-effective working method
  • Tight budget control
  • Tight project management

 

Client testimonial

Our biggest and most treasured client is Autodesk. Mikael Löwenhielm, Brand & PR Manager, Autodesk Northern Europe, said this about Lange PR:

- The Northern Europe Design Viz event in Copenhagen was the first time a local agency lead the other NE agencies. This was the first Big ticket PR event, and this was by far the most risky (with many potential technical mishaps) media event that Northern Europe has ever done. Lange PR handled the event from start to finish in a very professional way – both when interacting with the Autodesk team as well as working with the local agencies and the partners supporting the event (Sony & HoloVis). The logistics and the entire set up worked brilliantly and has set a new standard on how bigger media events need and should be handled. The team from Lange PR has done a marvelous job project managing the event and working with the other local agencies in Northern Europe to get all these journalist bums on seats. Great effort!


Please contact me directly if you would like to do business in Denmark: Gabriele Horcher, General Manager at Möller Horcher Public Relations GmbH, by phone: +49 (0)69 - 80 90 96 - 52 or email: gabriele.horcher@moeller-horcher.de

Jacob Lange

Jacob Lange, Managing Director Lange PR

network

Our international partners, whom we cooperate with on a regular basis, are from France, Italy, Spain, the Netherlands, the UK and USA. In addition, we maintain contacts to other agencies in Denmark, Sweden, Norway, Poland and Russia. Möller Horcher PR deliberately decided to not join an international agency network because we choose our partners with great care and in accordance with our customers’ needs and requirements. Important selection criteria are of course the respective agency’s IT and high-tech sector competence as well as its B2B focus. Our aim in selecting a partner is always to achieve the best-possible service for our customers and to ensure – also on an international level – the performance standards the customer is used to and can expect. Given our client structure, large international agencies are seldom able to fulfil these demands. In addition, our partner agencies have to be similarly flexible with respect to the fee models they use.

If desired, we can act as a lead agency for our customer’s international activities or we can arrange a contact to our partner agency, which will then work independently for the mutual customer in that language area. We would be very happy to assist you in choosing a suitable international agency.

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