Gabriele Horcher (42) finished her studies at "Frankfurter Akademie für Marketing Kommunikation" in 1991. She began her career at "Ferck Public Relations" in Frankfurt, an agency specialized in IT companies. In the course of her five years at Ferck, she rose to the position of managing director of "Ferck Euro PR". Starting in 1996, she worked in the United States for six months, with "Porter Novelli Brodeur & Partner" in New York. Back in Germany, she built up the PR department of "PubliCare Marketing Communications GmbH", another agency specialized in information technology. Managing Director Gabriele Horcher has lectureships at Mittweida University of Applied Sciences, Department of Media, since 2007, and at Business and Information Technology School (BiTS) in Iserlohn since 2010. At BiTS, a state-approved private university, she teaches communication controlling to students of the Master’s Degree “Public Relations & Corporate Communication”.

Thomas Möller (46) studied German literature and linguistics, philosophy, and film history at "Johann Wolfgang Goethe-Universität" in Frankfurt. Following his MA degree, he worked as a film historian at "Deutsches Filmmuseum" and at "Deutsches Filminstitut", both in Frankfurt. He conceived exhibits, was responsible for public relations, wrote and edited exhibit catalogues, film historical books and image brochures. From 1999 on, he worked as a PR copy writer for "PubliCare Marketing Communications GmbH".