Philosophy

We want to make a difference for our customers with our communication work. In our opinion, PR is only worthwhile if it brings results. We love what we do, but PR is not an end in itself - neither for you nor for us. Our concepts and measures are designed to pursue clear, quantifiable objectives. For this reason it is particularly important to us to establish a collaborative working relationship that benefits both sides. This is also reflected in our fee structures, which allow the customer to choose from a large number of fair and flexible fee models. These range from classic payment schedules such as paying per project or a flat rate to innovative models such as a success fee or an analytical success fee. If necessary and on request, we also combine the approaches and offer for example a flat rate with success fee components or a flat rate with premiums for exceptional performance. The basic principle behind all of our success fee models: your success is our success.

Achieving the best possible result
At Möller Horcher, PR consulting and PR editorial work are separate. Our PR consultants do what they do best: develop customised concepts for you, give you advice and establish contacts to journalists and opinion leaders or help you expand your existing contact network. And because our PR editors and writers can focus on creating texts, we produce texts with good style that meet high journalistic standards:  Texts that are convincing, with messages that generate a response. So we put teams together for our clients that effectively combine the specific strengths of the team’s individual members. This ensures that our PR work will penetrate the market for your products and services even if the market environment is difficult.

Proactive consulting
Our partnership service and result-oriented approach to PR work mean that providing our customers with proactive consulting is very important for us. We will suggest promising measures and also sometimes advise against certain activities – for example when these measures are unlikely to succeed or when the cost benefit ratio is unfavourable.