Experten für die B2B-KommunikationMöller Horcher Public Relations GmbHBusiness-to-Business-Kommunikation

Welcome!

We are your experts for B2B communications in the IT and high-tech sectors.

Would you like to launch a product quickly and effectively, conduct an intense media outreach campaign or drive a long-term awareness campaign?
Want to start a national or international PR campaign and are looking for a partner who can offer you PR consulting, implementation, controlling or even an integrated communications campaign?

Looking for access to trade and business print media, to online media or want to establish direct communication via social media and other communities?
Would you like to choose from state-of-the-art flexible and customer-specific fee models for your business to business communications? Fee models you can choose from: project, flat rate, time quota, success fee, analytical success fee or low flat rate with a reduced success fee.

Then we are exactly what you are looking for. Please have a look around!

Corporate news

07.05.2012 Online invoicing specialist Pactas GmbH chooses Möller Horcher PR

IT and media expertise wins young IT company over

26.03.2012 On the pulse of the communications world: Daniel Becker now trend scout at Möller Horcher PR

Trend scouting leads to new communication services

27.02.2012 Julia Schreiber, junior consultant, reinforces full-video PR at Möller Horcher

Video content brought more into focus at Möller Horcher PR

Customer area

A complete and current up-to-the-minute list of your press releases is available in the password-protected customer-only area.

Customer area

Press centre

You will find a press centre for each of our clients in Möller Horcher’s large press centre area. In the press centre, we provide all of the information about a company that is of interest for media, investor and social media relations.

Clients can integrate an XML feed from their press centre on the Möller Horcher website to their own website. This way, all new information is published simultaneously and automatically on the customer’s website.  Come on – why not take a look?

Press centre

MH-PR Weekly

The author, Joachim Graf is a futurologist and the editor of iBusiness and usually on the receiving end of press releases and (sometimes) unwilling victim of PR agencies.

Ten occasions that warrant a press release

Anything gets published these days. Anything, that is, except your press release? If that is the case, then maybe you should change the way you write them. Generating stories – creating relevant content – is the decisive factor in the battle to catch users’ attention in the semantic era.

Google is about to make a fundamental change to its search engine: In the upcoming months, the search machine will rely more and more on semantics. Onpage optimisation and link creation are therefore less and less useful for bringing a brand or page on users’ radar screens. Google will become better and better at recognising relevant pages as opposed to pages that pretend to be relevant. At the end of the day, the only solution is to actually be relevant. This means real links from authoritative pages, widespread visibility on the Net and user-relevant content. This is what... read more

NewsService

Benefit from our close contacts to media and multipliers: subscribe to our free NewsService for PR and marketing professionals in IT and high-tech companies or take a look at our news archive.

Germany
Germany 16.05.2012

At the German trade magazine “Computer Reseller News” Martin Fryba (47) will be the new editor in chief, starting June 1
Currently, Fryba works as editor in chief for the publication’s online edition, www.crn.de.

USA
USA 16.05.2012

At the technology magazine “Engadget” Dana Wollman has been promoted to senior reviews editor
Wollman has been working for the magazine as a reviews editor since March 2011.

Germany
Germany 15.05.2012

The business conference “IT@Commerce 2012“ takes place in Berlin, May 22
The main topic of the conference is „IT between multi-channel, reliability and innovation“. The conference and exhibition is aimed at CIOs and IT leaders in the mail order business and online trade. For more information contact info@moeller-horcher.de.

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